The Alpha Elite Challenge winners

At the STR Group, we like to make our people feel valued and rewarded, and are always up for some friendly competition! So, for 2018, we held the Alpha Elite Challenge.

Over the course of the year, our consultants battled it out (not literally) to become one of our top performers, to ensure they secured a place on this spectacular 24-hour trip.

So, who won a place on this once in a lifetime, action-packed experience?

Brett, Ali, Gary C, Mark, Jeremy, Joel, Tom F, Kelly, Charlotte, Gary D, Emma, Rob, Neil, Ross and Tom S.

And what did these thrilling 24 hours entail?

The Alpha Elite Challenge winners enjoyed a non-stop action-packed day full of competitive activities.

The experience began with a minibus ride to Rhinefield House in the New Forest where, as the weather closed in, the champions feasted on bacon sarnies, tea and coffee. The 14 were met by our events management team, who split them into three teams. This was where the real competition was about to begin…

The teams took part in three exciting activities:

  1. Segway racing – one team at a time took to the demanding obstacle course on a Segway, being hit with time penalties for every corner cut or cone knocked.
  2. Air rifle shooting – the ultimate test to see if they could hit targets.
  3. Off-roading – traversing the specially designed course in a rage buggy, trying to complete it in the quickest time.

The teams then returned to Rhinefield House to dry out, grab some well-deserved refreshments and attend an awards ceremony based on the results of the morning’s exertions.

Two helicopters then landed in the grounds of the hotel to whisk them away on a breath-taking ride over the New Forest, the Solent and the Isle of Wight, before terminating just outside of Cowes. Everyone then headed for Cowes Town Centre, where they stopped for a delicious meal and cocktails at Gastronomy, although that wasn’t a sign that things were about to slow down! Once everyone’s lunch had settled, they were handed their waterproofs and taken straight to Cowes Marina. The afternoon saw them take to the Solent on an exhilarating rib ride, hitting top speeds of 50mph. The weather still hadn’t let up, so it was a dramatic ride, with rain and hail smashing down on them whilst they hit the waves.


The rib ride finished in Lymington, where they jumped in a minibus to the Chewton Glen Hotel & Spa. Prosecco was waiting for them on arrival, as well as a gym, spa and bar. Our 14 elite finished off the evening with dinner in a private room before staying the night.

What did the winners think?

“What an experience! We got to see how the other half live for the day and tick a few things off the bucket list at the same time! Flying in a helicopter, fine dining and topping it off with a night at Chewton Glen!” Ali, Team Manager.

“An absolutely awesome experience filled with adrenaline and pure luxury. I wish we could do it all again.” Charlotte, Lead Consultant.

So, what about this year?

This year our incentive is… Destination Dubai!

It will see this years’ top 7 performers take a trip of a lifetime to Dubai next year.

Want to know more about Destination Dubai? Then you will have to join STR!


Take a look at our career paths here.



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